Synonymous with pleasure and gluttony, there is in pastry this form of haven linked to conviviality, to family or friends, to happy memories. Today, nearly 60% of French people buy at least one pastry per month, and around 40% allow themselves one each week.
Among the small privileged delicacies, we find the fruit tarts at the top of the podium. Then the opera or Black Forest chocolate cakes, and finally the éclairs or the nuns. Great classics are constantly renewed and have not shed a high-end positioning which is increasingly part of a responsible approach.
While nearly two in three French people buy their small cakes in a pastry shop or bakery, to the detriment of supermarkets, it is more than ever essential to combine delicacy and the joy of offering through the high-end pastry Custom packaging that will make honor to your exceptional products!
High-end food packaging with various missions
Reaffirm its positioning
A true communication channel in its own right, the special pastry packaging has become the support for a clearly identifiable brand image.
Whether through shapes, colors, material, or inscriptions, everything must contribute to the consistency of your positioning. And the values you seek to convey.
Start by asking yourself who your target audience is and what the different ranges you offer. And finish with these little details that will help you achieve the targeted high-end positioning. We'll tell you more below!
Adapt to changing consumption
A high-end pastry packaging will not only be the one that shows the greatest elegance. It is also the one that will be perfectly suited to the varied demands of your consumers.
Large pastry box suitable for whole cakes, small boxes for individual portions. Ease of transport, rigidity, preservation of the freshness of recipes… Allowing your products to arrive safely and to be tasted everywhere is also a luxury!
An essential exercise in the age of nomadic consumption, and which allows a traditional sector to fully anchor itself in today's trends.
Respond to eco-responsible customers
If ecology is more at the heart of the concerns of professionals in the catering trade, this is not surprising. It is because consumers before them have demonstrated an increased sensitivity to everything relating to the protection of the environment and healthier and more responsible consumption.
Combining high-end pastry packaging and eco-design is no longer an impossible task. Nice, carefully personalized kraft, eco-responsible inks, glue-free packaging will all be ways to set you apart from your competitors and echo the values of your consumers.
Kraft box for cupcakes.
Very resistant and greaseproof, kraft is also one of those ecological materials particularly recommended for your culinary creations. Easy transport or cold storage without deformation due to humidity.No question of depriving yourself of it!
A little accessible luxury
Stores with carefully thought-out decoration and lighting, innovative creations and succulent classics highlighted behind impeccable windows attract the eye, titillate the taste buds and vibrate the cord of emotions. Enchanting places for a high-end positioning which justifies an overall high price.
However, unlike gourmet cuisine, for example, top-of-the-range pastry making remains a luxury that it is possible to afford occasionally. Count in the 7 € for a marvelous or a strawberry plant from Yann Couvreur, where lunch at Alain Ducasse at the Plaza Athénée will relieve you of around 200 €.
The inseparable excellence of luxury and starred restaurants is not only found in renowned brands. Opposite the large, historic, and glitzy boutiques, there are now several pretty, welcoming boutiques on a human scale, where even more affordable prices do not detract from the quality of the products on offer.
The fact remains that the sector calls in all cases for packaging if not fully luxurious, at least chic, refined, and resolutely practical. Where the variety and gluttony displayed in the cupcakes arouse curiosity, the packaging will have to prolong the surprise and constitute the final witness of your brand once the last bite has been swallowed up.
The Taste Of Simplicity
Two words concerning the development of your high-end pastry packaging: keep it simple!
Chic and simplicity for Pierre Hermé macaroons.
Strong images and contrasting elements will not give off the feeling of rarity and sophistication that should be discussed here. Instead, focus on one or two discreet tones, and a well-placed logo.
Muted tones, really? However, the sector often calls for bright colors, pink, and yellow, orange, to infuse the whole with a nice dose of energy! It will be a question of learning the delicate art of association by not multiplying the colors of this type but by playing on the contrast with a nice touch of black, white, or gray.
Elegance in the materials
High-end pastry packaging shouldn't just look stylish. It will have to be even more once taken in hand.
Always favor high-quality materials. A thick Fries boxes, tissue papers, flexible ribbons to tie around a box. And a touch of personalization to complete it all!
Enough to give your buyers the excitement of unpacking and discovering your products. Even though they have just left your store!
1001 Luxury Packaging For My Pastry
The special pastry packaging is available in many different models to be able to arrange cakes and sweets of all kinds in a coherent manner and proportion to the quantities. Once the basic dimension of the box is defined, lids, edges, windows allowing appreciating the contents will come to be completed with pretty finishes.
To constantly brush with refinement and elegance, many cases are nowadays inspired by the cases found in a jewelry store. So what will it be for you?
A traditional cake box
Of those that we have often seen but which never stop renewing themselves!
The luxury touch? An internal impression to guarantee surprises. Do not hesitate to contact the SM Custom Packaging team for all your specific requests.
A rolled-up box
A classic of high-end pastry packaging, with its 5mm edge and its flap attached to the base which folds down on the opposite side.
The luxury touch? The closure is ensured by a magnetic flap. So chic!
A drawer box
Mainly intended for macaroons, cookies, or chocolate palettes, it will generally be square or rectangular. The drawer slipping into its sheath offers the illusion of a pretty jewelry box. The content can only be valuable.
The luxury touch? Hot gold or silver gilding to add shine!
A round box
Bell box or hat box, here are some that are sure to make an impact. The shell of the macaroons even echoes the design of the packaging in this collaboration between Ladurée and Nina Ricci!
Ladurée x Nina Ricci box.
The luxury touch? Worked colors and a silk ribbon so that luxury rhymes with practicality.
A log box
Sober and timeless, to perfectly match the shapes of your creations.
The luxury touch?
Golden rigid support, ideal for the holidays!
There are cube boxes or half-moon boxes, hexagonal boxes, or homemade formats, which you take with you and whose contents you enjoy while waiting for the bus or on a public bench. If the large-format cake has not had its last word, do not neglect the impact of small individual pastries and the need to equip you with suitable high-end pastry packaging.
An individual box
The luxury touch? Pretty paper boxes for aesthetics, hygiene, and ease of handling.
An original box
Curved or pyramid box, luxury is also in daring and innovation! Complete with the ideal design and a nice carry bag straight out of your world.
My pastry packaging throughout the seasons
Since the seasons come and go and are not the same, there is something fabulous about constantly rethinking your high-end pastry repackaging. The opportunity to surprise you again and again and tell different stories that will fundamentally take your work as a starting point.
In summer, we dare to use pastel shades like watercolor or variations of blue which will boost favorite purchases while spring will give pride of place to shades of green, floral patterns, and Easter symbols that will take your shop window by storm. From March.
Autumn will open the door wide to brown, orange, or white and black geometric shapes enhanced with a touch of gold or silver. The return of winter will be an opportunity to reconnect with royal purple, dark blue, deep green, and gold before offering your Christmas collections which will undoubtedly be unforgettable!
Your high-end bakery-pastry packaging at SM Custom Packaging
Creators of tailor-made solutions intended to facilitate the storage, transport, and sale of your goods; we are committed to providing you with a wide range of food packaging for your pastries and chocolates.
To simply meet your daily packaging needs, we know that our proposals must be simplified both in terms of handling and handling. Also, the cardboard packaging that we have imagined is easy to assemble, free of glue, and delivered flat to optimize storage in your shop.
Get in touch with our team without delay and work together to develop your high-end custom pastry packaging.
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