According to the Dotcom Distributions study, 52% of customers will repeat the purchase if the packaging manages to surprise them and convey some kind of feeling. Which indicates a fantastic opportunity for brands to improve their image and build customer loyalty through packaging. It is becoming more and more essential to create a good experiential Custom packaging strategy for branding the company.
WHAT IS EXPERIENTIAL PACKAGING?
This technique, increasingly used by brands, tries to use the packaging beyond its transport protection function. It is everything that the brand communicates from the moment it takes the product to the customer's hands. the feeling of excitement when receiving it until little by little discovering everything it contains.
It is the short time that the brand has to transmit its essence.
HOW TO IMPROVE THE EXPERIENCE?
The first impression is important.
You have to try to surprise the customer by creating a striking box design combining colors, shapes and materials.
TAKE CARE OF THE DETAILS
Every detail of your custom packaging for small business has to speak of the brand. You can add cords, fabrics, tissue papers ... Everything that can add value to your product and reinforce the image of the brand.
SAY HELLO AND SEND A MESSAGE
You can create a conversation with the recipient. Add messages by creating postcards.
ENCOURAGE YOUR CUSTOMERS TO SHARE IT
Tell your customers to share the image of their package on social media. There is nothing more effective than digital word of mouth.
In short, use your shipments as a new form of communication with your client, establish a link and create the feeling of belonging to the community of your brand.
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