Introduction
At Century print, we offer a wide variety of printable packaging solutions to all kinds of businesses. Our experience of over 30 years allows us to determine which printing techniques work best with which type of product.
Some combinations are not feasible; however, we have a multitude of possible combinations. Five main printing techniques are available from Century print:
Hot stamping
Digital printing
Offset printing
Screen printing
Flexography printing
Each of these techniques has its specificities, the following guide will allow you to understand each of these techniques better, and a more detailed portrait by printing technique will be available soon.
Century print is a luxury packaging company located in Belgium
Hot stamping
Hot stamping, invented around 1440, is a printing technique that adds a touch of luxury to your custom packaging for small business design. This printing technique is mainly reserved for higher quality prints such as high-end luxury cigarette boxes or delicate paper sleeves. The shiny effect created by hot stamping resembles gold, which was initially used in traditional hot stamping. Today this shiny effect can be reproduced in many colours; we offer hot stamping in the following colours:
Gold
Black
White
Money
Copper
Some products are also available for marking in other colours, such as the Wonder box, customizable with a blue, orange, red or green stamp. The tactile appeal is an exceptional feature of hot foil printing. Indeed, this technique gives a specific relief to the packaging, which adds value to the sensory marketing implemented.
Sensory marketing is challenging to achieve, primarily through packaging. Traditional packaging adds to the sensory experience by playing on both the visual and tactile sides. Customizable packaging allows you to surprise your targets. Indeed, customers are used to traditional neutral packaging, so if you surprise them with visually appealing packaging, they will appreciate it. THE'
Hot printed black magnetic box with silver letters
Using hot stamping, simple white packaging can become exclusive by adding a few letters or a shiny gold logo. The shine brings luxurious vibes and instantly makes it look awesome. Hot stamping on promotional material will make you more alluring and attractive in the blink of an eye. Shiny products always look good at first glance. Packaging with a hot-stamped logo gives a good image. This is a very traditional procedure, which has already been applied for a long time. At Century print, we can directly personalize the packaging in Belgium.
Golden hot stamping on kraft paper bag
Hot stamping is available on many different products that we offer, such as most magnetic cardboard boxes. It is also available on the Noblesse kraft paper bag and Noblesse kraft paper pouch. However, the main limitation of hot stamping is that it can only be used in one colour at a time. This is not a big problem; the quality of the print makes it unnecessary to use multiple colours at the same time. This printing technique is preferably used for printing logos or texts in a single colour with a shiny effect in gold, silver, copper, etc.
Customizable packaging solutions help in the process of building brand awareness. We have already mentioned tangibility or differentiation, but other advantages can also be recognized. For example, packaging that is printed in your colours can also help achieve better engagement. Different studies have shown that packaging printed with information receives 30% more attention than blank packaging. By inviting potential customers to pay more attention to your business, you will get a better level of engagement with them. This can translate not only to increased sales but also to better brand recognition and brand awareness.
Kommentit